Category: Digital Analytics

google_analytics 0

Tracking Subdomains in Google Analytics

In one of my recent project, a requirement for tracking subdomains via Google Analytics came up. If you are using Universal analytics, there is no need to make any changes to the JavaScript code. In...

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Top 10 Social Media Analytics Tool

Over the last decade social media has come a long way and needless to say the growth rate has been phenomenal.Every other brand is investing in some form in order to to tap this...