Category: Digital Analytics

google_analytics 0

Tracking Subdomains in Google Analytics

In one of my recent project, a requirement for tracking subdomains via Google Analytics came up. If you are using Universal analytics, there is no need to make any changes to the JavaScript code. In...


Top 10 Social Media Analytics Tool

Over the last decade social media has come a long way and needless to say the growth rate has been phenomenal.Every other brand is investing in some form in order to to tap this...