How Mixed Reality Will Transform Advertising

In this post I’ve covered current impact of Virtual Reality and Augmented Reality along with the key difference between of the technologies. Then the article goes on to cover Mixed Reality and its key elements such as:

  • Machine learning
  • Hyper-Personalization
  • Re-targeting
  • Geo-targeting
  • Governance
  • Ad blockers

Finally the article concludes by five use cases of advertising in the era of mixed reality.

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