Google SandBox Algorithm and Search Engine Ranking

Google sandbox algorithm has been one of the most controversial topic of discussion in the SEO world. Though it is not established, it’s effect is palpable as reported by web masters. We know that backlinks (external sites linking to a particular site) play a vital role in SERP (search engine result page) and page rank of a site. Earlier, new sites with quality back links used to boost their search engine ranking, soon after their inception. But, as always after changing of algorithm by Google, this is not happening anymore. There is dampened link juice pass after algorithm change.

What is Sandbox??

According to perception a new site, in the sandbox will not rank well for the relevant and competitive keywords in comparison to aged domain. Although there is good SEO and quality content in the new site, it’ll suffer out of bad SERP.
A new site might rank well for a limited time period. But, soon there will be a drop in organic traffic (traffic from search engine).The concept behind this is, with initial boost in the ranking, it will gain backlinks with quality content. Otherwise, this will take a much longer time to rank well.

How to know if site has been Sandboxed??
  • Does Google bot accesses your site frequently ?
  • Does the site rank well on other search engines like Yahoo or Bing ?
  • Does the site features unique and quality content ?
  • Have you applied good white hat SEO tactics to the site ?
  • Do you see a huge difference in the result for allinanchor:keyword and general search of the  keyword ?

If the answer to the entire questions given above is yes, then your site has been probably Sandboxed.

How to tackle Sandboxing??
  • You can buy an aged domain with PR (more than 4 or 5).So that you won’t have worry a lot about backlinks and sandboxing. All you have to do is to get some quality content and clean SEO approach. While buying these domains, stay away from the ones with dropped PR. One thing is that, their price will be high.                                               
  • Other than that, you can optimize your site with long tail keywords. With some smart SEO you can jump into top 10 of SERP for long tail keywords.
  • Try to get some one way backlinks from high authority websites.
  • For primary keywords you can drive traffic from Hubpage or Squidoo lenses. They rank well for some competitive keywords. Only thing you have to make sure that your Hubs and Lenses share hot keywords/tags of relevant Hubs or Lenses.
  • Before creating your site you can check competition for specific keywords from Google Adwords Keyword Tool. The fully filled green box shows that, particular keyword is highly competitive and there are enough sites in the queue.

Link building has to be done in a steady and not too fast manner. Any anomaly can make search engines flag your site. So, patience will be best policy in this hurdle.

My Experience :

In the month of July, 2009 I registered a brand new domain and made a fresh WordPress installation. The site is in movie and entertainment niche and this is a highly competitive niche.

Within 2-3 weeks of its inception, the search engine ranking of my site for a semi competitive keyword was at top 3 without any directory submission and quality backlinks.Since then it has been toggling among top 3,4,5 position of Google SERP.Site doesn’t rank well for highly competitive keyword. But, addition of an extra word sends it to top 3.Most interesting thing is that, for the same keyword numero uno position is held by a 2 year old blog that is not getting updated since early 2009.

But, I’ve managed to drive some healthy traffic from Hubpage method, as the Hub pointing to my site ranks at 9th position for a highly competitive keyword mentioned above. I’ve not yet created Squidoo lenses. But, I’m optimistic about its ranking. The website will be flipped around December, 2009.I’ll get you updated if I notice anything worthy before that phase.

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